ISP: The POPI Act requires you to have approval from anyone with which you would like to communicate with via email.
Us: Surely that’s simply not practical. Do you really need to have approval from all your clients in order to correspond with them via email?
ISP: Yes, that’s what the Act says.
Us: I’ve just received an invoice from you via email and I have never agreed that you can send me emails. You must, therefore, be in contravention of the same regulations you are required to enforce upon your users.
ISP: Stunned silence as the implications of their interpretation of the Act sinks in . . .