The response to our first email newsletter distributed in June has been extremely positive. That’s encouraging, because we spent quite some time developing a mix of content we thought would be interesting for our readers.
We also spent some time researching web design for the development of the marketing emailer and soon realised that as a visual company, we wanted a newsletter that would stimulate the senses. So the email newsletter was designed with less text and more images so that readers are quickly able to choose what articles interest them without having to wade through reams of text.
Neither Calvin nor I are exactly sure how the animal theme images came into being both on the website and in the email newsletter itself, but we are pleased with the overall feel and, as a result, will keep the nature theme going for future editions of the newsletter.
The subscribe, unsubscribe and email distribution is all handled from within our own site so there is no need for a third party email newsletter distributor to get involved.
Of course, we have and can implement the same email technology for existing and new clients too. Just give me a call on +27 72 219 5297 or visit the Contact Us page to set up an appointment.
While everyone rabbits on about the importance of “Web 2” and “Social Media”, email is still the most important way to share content, a quick Google search reveals: